On one hand: "46% of B2B marketers said social media was perceived as irrelevant to their company...".
On the other hand: "93% of business buyers believe all companies should have a social media presence."
17 Compelling And Highly Usable B2B Marketing Statistics | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.
"Infographics is basically derived from two words: ‘information’ and ‘graphics’, and it stands for the graphical representation of data and information."
"Online video continues to be a growth industry for content providers and marketers."
"I have no idea how nutritious it is, but it still looks pretty appetizing."
"Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it’s possible to have marketing impact without ANY of those things."
"Marketers like to convince themselves that you can buy ‘love’ and that’s the ultimate goal for great marketing. What's that book name "Lovemark"? That's an example of advertisers drinking their own Kool-Aid."
"Can you imagine if your cable TV provider said "this package includes 100 channels - but you have to watch every single one of them every day"? "
"We've also found that a highly customized email sent two weeks after a prospect registers online at a seller's site gets much less response than a semi-standardized outreach that is sent within a day."
"The most important link in the innovation value chain is an innovative customer. That is, a customer ready, willing, and able to adopt, adapt — and maybe even pay for — an innovative offering."