Monthly archive October, 2010

An interview with Sagi Haviv

"A good client treats you like a doctor, and therefore defers to your expertise, which ensures a good result. A bad client wants to focus-group your designs."

Myspace Goes Blank

"Myspace has enough history and equity as well as the ability to present the new logo in front of its users that the leap from verbally saying Myspace to visually reading the new logo as the same is not far-fetched."

There’s a Trademark for That.

"The slogan or tagline is part of your business image. It is a major part of your branding."

Série documentaire ou magazine? Une question de profondeur et de point de vue

"Dans le cadre du Fonds des médias du Canada (FMC), une distinction importante est à considérer: celle entre la série documentaire et le magazine télévisé."

Cross-Channel marketing needs the web to adopt the GRP

"At the heart of it, a marketer simply wants to know if they’re spending money in the right places. Since half of it is always wasted, they need to know which half to keep and which half to spend elsewhere."

Freelensing

"Freelensing means you take photos with the lens detached from the camera but held in place and moved around to focus."

Nordstrom's Employee Handbook — short and sweet

"Nordstrom Rules: Rule #1: Use best judgment in all situations. There will be no additional rules."

Billboard Web Design: How to Win Your Audience’s Attention

We're big fans of web billboards at Toast.

Image de marque et ressources humaines dans un contexte B2B

"Alors, est-ce que votre image de marque actuelle contribue à inciter les candidats idéaux à postuler pour l’emploi?"

How the Lance Armstrong Foundation Became Livestrong

""One thing I've learned," Jones told Ulman and his staff, "is that when things are polarizing, it's right.""

Taking on the Top 3 Cross Channel Marketing Challenges – Technorati Advertising

"There are some basic cross channel concepts from which that virtually all businesses can adopt and achieve significant and measurable value."

Don’t Scare Your Freelancers: 5 Tips for Treating Them Well

"3. Use a creative-input worksheet"