Monthly archive December, 2010

A Market Of One

"Whenever you're in a brainstorm or discussing marketing with a client and/or peers, remember to never let a market of one potentially ruin a great idea... and don't be afraid to call them out either."

Creative Motorcycle Helmets

"Series of unusual and creative motorcycle helmets designed by GOOD."

Mobile Marketing Association launches new mobile initiatives

"The new guidelines and best practices will become part of the organization’s Global Code of Conduct."

websites getting their drunk on

"Ever wonder what your website might look like if you put it together drunk? Before you decide to start blogging at midnight tonight, you might just want to check this out."

Knowledge Management in Organizations – What do we know today?

"Knowledge is for 'action', not (only) for 'storage' – It is certainly important to collect, preserve, organize, store, the data and information in organizations. But all this is done only for one purpose – to action."

5 Surprising Things About People Who Pay for Online Content

"The older the online person, however, the less likely he or she is to purchase content. Internet users ages 18 to 29 and 30 to 40 are more likely to buy online than folks 50 to 64 or older than 65."

The Joy of Stats

"Documentary which takes viewers on a rollercoaster ride through the wonderful world of statistics to explore the remarkable power thay have to change our understanding of the world..."
December 2010 | 11 CRUCIAL TRENDS FOR 2011

December 2010 | 11 CRUCIAL TRENDS FOR 2011

"...from PLANNED SPONTANEITY to MADE FOR CHINA to ECO-SUPERIOR..."
The Evolution Of Typography via finerhosting.com

The Evolution Of Typography via finerhosting.com

The Best and Worst Identities of 2010, Part II: The Best

Approximately Correct Is Better than Precisely Incorrect

"Be approximately correct about the top sub-segments to target, rather than precisely incorrect about the average."

NEW YEAR’S RESOLUTIONS FOR YOUR BRAND: 10 THINGS TO TRY IN 2011

"4. WHO’S YOUR ENEMY?
An enemy gives you and your brand something to push against–something to challenge. An enemy inspires passion! This year define a clear enemy and rally your team. It could be a competitor, a trend or an element of your culture."