Ferguson suggests that, if nothing else, the methods used by the Egyptian government prove how fragile digital communication really is.
"Editor in chief Bill Keller’s fascinating first-hand account of The Times’s relationship with Assange and WikiLeaks. Worth it just for the sly description of WikiLeaks as “a secretive cadre of antisecrecy vigilantes”."
"In most of these cases, changes need to be made to areas of the company. Rebranding can be a good remedy only if your diagnosis is a sick brand."
"This is where the hard work begins. I am convinced that the “niche community”—a small yet loyal network of followers that anticipate your every post, tweet or blog post—is the more effective way to nurture your network, one person at a time."
"That critical trend: leaders' definition of marketing has once again evolved, or more accurately, extended into more areas within business including, Operations, Finance and Human Resources."
"Marketing Tactic #5: Ask and you’ll receive"