"Comment se construit une websérie interactive aujourd’hui ? Comment peut-on la financer ? Quelles mécaniques de jeu autour d’une fiction audiovisuelle ? Quelques éclaircissements sur Detective Avenue avec Laurent Guérin, producteur."
"There is incredible anxiety for users in updating their status:
Out of users that enter three or more characters into the status update box, 17% don't post anything at all."
"However, at some point in 2005 , Sean Parker and Mark Zuckerberg supposedly sought out the assistance of Cuban Council to help with the logo."
"You'll know it's time to go back to the marketing drawing board if you can identify any one of the following red flags happening at your small business. But be warned: Invasive plastic surgery of your brand can do more harm than good."
"No matter what message you’re sending or service you’re selling, if you remind your reader that someone understands what they are going through and cares about helping them, you will become their temporary hero."
"A year ago, I stopped using the term transmedia in reference to my company and my company’s projects. I had just returned from SXSW in time to catch the first ‘Transmedia, Hollywood’ conference, and the cross-currents going on in the transmedia space forced me to re-evaluate my use of the term."
"Transmedia storytelling is a large umbrella that covers multiple single-media projects and a single multiple-media project… and of course the two combined."
"...the site appears to have two main components. On one side, its articles section will document and deconstruct trends in collaborative storytelling; on the other, the site will curate the most interesting collaborative storyworlds available on the internet – along with useful information about their copyright/licensing setup and ownership."