Monthly archive April, 2011

kill your inbox

"Created by Baydin,The Email Game app turns blowing through your emails fun by rewarding points for deleting, filing, and responding to emails. And, the faster you do it, the more points you earn. It even deducts points if you take too long to write a response... man I could so use that! "

The Power of Storytelling

"“TMB (Thai Military Bank) has launched a new brand vision “Make THE Difference” by making a film to inspire people to start thinking differently with a hope that they will start to Make THE Difference to their own world. It doesn’t have to be big, but a little can create positive changes.”"

Bicycle Wine Rack

"Love Wine? Love Riding your bike? Your life is now complete with this Bicycle Wine Rack."

Starbucks dumb down and over-sell their logo

"In conclusion, if you are planning a logo change, think carefully about what you need to keep, add, loose and update. Refreshing what you have may be better than ditching some key elements. And remember that its still just a logo, and unless you really screw it up, it aint gonna change the world."

NAB Panel: Transmedia Fundamentals

"There is an extremely detailed summary over at www.argn.com that I fully recommend you read start-to-finish. I’m going to pull out a few points for very brief discussion here, because the panel functioned as a very solid overview of transmedia fundamentals."

39% of smartphone owners use their devices while going to the bathroom

Bicycle Wine Rack

Transmedia Experts Tell the Story to NABShow Attendees

X Marks the Spot for Your Brand

What's in a Name? A Lot When It Comes to Innovation

Beautiful High Speed Train – Japan

"I've often had negative reactions to the kaleidoscope effect applied to films and music videos. "
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